Guido Guidi and Chico Schoen opened the gallery in 2002 in Genoa, starting collaborations with young artists such as Corrado Zeni, Giacomo Costa and Matteo Basilé. In recent years they have represented and exhibited the Italian masters of photography Massimo Vitali, Olivo Barbieri, the American Richard Kern and the Swiss Daniele Buetti, while investing in emerging artists such as Alessandro Lupi, Vania Comoretti, Andrea Chiesi, Davide La Rocca.